In 2011, soon to be over, the global mobile phone leader Nokia can be described as bad-mouthing the sound constantly, even as once was bad-mouthing to apply for bankruptcy protection, of course, this is ultimately a rumor. But it is undeniable that Apple and Google under the weight, Nokia had a tough year, but a time when the end of the year, Nokia announced that Symbian to give up the name, it is attracted to the industry a guess. What it means This Nokia 2011 for about the past? What indicates of the arrival in 2012?
As we all know, in just the past Christmas, based on Apple iOS and Google Android mobile device sales jumped 353%, which proved once again in 2011, Apple and Google is the mobile Internet (mainly smartphones) the protagonist. In contrast, earlier this year announced a strategic cooperation with Microsoft (the future Nokia will give up their smart phones Symbian OS, turn to Microsoft’s Windows Phone system-based) Nokia is losing ground. So far the industry generally believe that Nokia is already the twilight. However, recent statistics from Pingdom has forced the industry by surprise.
According to Pingdom compiled statistics from StatCounter, although Apple iOS and Google’s Android growing rapidly, but the 2011 global mobile systems market share point of view, 33.59% of Nokia’s Symbian still topped the list, but when compared with January 2011 30.25% also increased about 3 percentage points. Apple’s market share of iOS 22.56%, 21.74% for the Google Android. Symbian’s lead, especially in market share does not increase due not only with the industry’s expectations and perceptions of people differ on the market, but with Nokia’s strategic restructuring announced earlier this year are quite different.
In pay revenues, profits and the enormous costs fell after Nokia with Symbian to keep market share, but also for the Windows Phone to win a year’s time
This is not the author’s question Pingdom statistics, but by the statistics, so why the author for the Nokia 2011 for Symbian strategy insincere and development strategy in 2012 with the reproduction of knowledge and thinking.
It stands to reason, in early 2011 entered into a strategic partnership with Microsoft, Symbian and Nokia claims it should have to give up efforts to transform Windows Phone son. However, subsequent development, Nokia’s Symbian’s this insincere seem to give up, but in fact adhere to the strategy is right.
You know the first based on Microsoft Windows Phone7 (Mango Edition) Nokia Lumia series (800 and 710) is only the end of October 2011 release, this time has entered the fourth quarter of 2011, and in the air before schedule, Nokia has released its own updated version of Symbian OS Belle and transitional system based on MeeGo N9. It can be said, though Nokia and Microsoft reached a strategic cooperation early on, but look at the year 2011, basically in the Symbian Nokia is still struggling as a main force in the market, both feature phones continue to make up the smart phone market share of the losses on that end, Nokia, Symbian pay out fiercely competitive U.S. market and other revenues, profits and share price decline such a heavy price, the ultimate goal is to wait for an upgraded version of Microsoft’s Windows Phone7 Mango.
The so-called thin dead camel than Martha, perhaps too powerful before Nokia’s Symbian, Nokia may adhere tenaciously Symbian, as of the end of 2011, Nokia Symbian’s market share did not fall by, but also keep in the first place . I mean not to say that this is Nokia’s Symbian also has many strong competitiveness, especially in the highly competitive smartphone market, but to stick to Nokia tragic year for Microsoft’s Windows Phone7 has won a valuable time. In this sense, Nokia’s strategy in 2011 was a success, although contrary to the original strategy, and even the taste of some tragic.
But over the past year, and the development of Microsoft Windows Phone7 fourth quarter of Lumia series of smart phones and caused mixed in different regions and countries, considerable differences in market performance, the Nokia next year is not yet fully embrace Microsoft’s Windows Phone, do not want to, but Microsoft may also need about a year to improve and strengthen the competitiveness of their system.
Exposed in the Windows Phone from Microsoft’s road map to see, in the second quarter of 2012 will be released version of Windows Phone7 the Tango, which is the second quarter of 2011, after Microsoft released Mango, Microsoft’s first Windows 2012 Phone7 upgrade version, but the Mango system using the smart phone market, Nokia Lumia reflect the view, the situation is not very optimistic. So this next year, have still to stick to Nokia Symbian, not for anything else, one for insurance (dual system) strategy, the second is to continue to wait for Microsoft’s Windows Phone7 to have a strong competitive edge. Perhaps the fourth quarter 2012 release of Windows Phone7 the Apollo version (may be the legendary Windows Phone8) to let Microsoft have really compete with Apple and Google’s strength, at least in Nokia appears to be so.
But so difficult is that Nokia announced cooperation with Microsoft and Symbian have been quick to give up a year’s time, say the transition is necessary, but should always be diluted we go, at least not like this, not only do not give up one kind to the industry but to strengthen the feeling, so to Nokia Symbian Belle before Belle instead of this “medication” or “old wine in new bottle” method corporations are helpless, they would be expedient.
Given Nokia’s Symbian in 2011 near the bottom in performance and tenacious rival Apple and Google with less than 10% of the market share gap between Nokia 2012 anyway to force on the Windows Phone. To this end, Nokia launched the so-called return to the U.S. market, “Rolling Thunder” program, as the first step in the plan, it is the fourth largest U.S. carrier T-Mobile officially in January 2012 sales Lumia710, two-year contract price only $ 49.99. Later on will be in mid-2012 with two other operators, AT & T and Verizon contract, which Nokia Ace will support AT & T’s high-speed LTE network, Verizon is selling Lumia710. From product and price point, Nokia’s first raid targeted the United States nearly 150 million in entry-level smartphone users, to avoid the high-end Apple iPhone and Google Android in direct confrontation, the first to grab market share based, With the mid-2012 and the end of Microsoft Windows Phone7 Tango and Apollo versions available, it will be gradually extended to the war, the high-end market.
But still I said earlier, because Lumia listed in the early differences in the larger European market performance, or that the Nokia in the U.S. market, “Rolling Thunder” program there is uncertainty, so Symbian is still quite important, is not even or missing. 2011 development has fully proved this point. Therefore, the roadmap to see Nokia Symbian, will release first quarter of 2012 Belle of the upgraded version of Nokia will be followed after the launch of the Nokia version of Carla and Donna, and Donna is the Symbian system will reportedly last update, the time may be is the end of 2012 or early 2013, it will herald the release of Nokia Symbian end of an era. The reason for this Nokia roadmap, is because they know that a camel is bigger, eventually to be eaten, exhausted, when the bullet similar to 2011 with Symbian, a repeat period to keep market share at best is a years, is 2012.
From this, the Nokia 2012 will be Windows Phone from Symbian shift the critical point. If in the past, Nokia (including Microsoft) in the mobile Internet will usher in a new period of development, if the trip, everything possible will be to zero. However, the strategies, I believe that Nokia and Microsoft should be no problem, no matter what the outcome, I can only say, Man proposes, God disposes, Nokia 2012 Good luck.